Question 1

What is BARRO?

Accepted Answer

BARRO is the first firm to audit and govern industrial growth. It diagnoses end-to-end how a company converts visibility into opportunities, opportunities into orders, and orders into retention and expansion. It operates with the proprietary ARENA 414 methodology, its own continuous governance platform and an audit team specialised exclusively in industry. It currently audits and governs the growth of more than 379 industrial companies across 12 sectors.

Question 2

What does BARRO do exactly?

Accepted Answer

BARRO diagnoses, prescribes and aligns. Every month, a senior auditor reviews the company's entire growth system (marketing, sales, operations and after-sales), updates the 9-phase ARENA scoring, identifies the main constraint and prescribes concrete actions with an assigned owner. The company also has access to a proprietary platform where it can check its score at any time, simulate investment scenarios, benchmark against the market and build judgement with over 700 actions organised by phase. BARRO does not execute: it governs.

Question 3

What type of companies does BARRO work with?

Accepted Answer

BARRO works exclusively with B2B industrial manufacturers with revenues between 5 and 200 million euros. It operates across 12 industrial sectors: automation and robotics, electrical equipment and building materials, logistics and transport, civil works and mining, HVAC and climate control, metal industry, plastics industry, packaging, agri-industry, automotive and aviation components, windows and enclosures, and food industry.

Question 4

What is the ARENA 414 methodology?

Accepted Answer

ARENA 414 is BARRO's proprietary model for diagnosing, measuring and governing industrial growth. It is structured in 9 phases across 3 zones with a 4-1-4 structure. Before Zone (4 phases): Phase 1 'From ghost to visible' (visibility), Phase 2 'When the pain stings' (resonance), Phase 3 'Category owner' (authority), Phase 4 'When the project knocks on your door' (attraction). Conversion Zone (1 phase): Phase 5 'The battle for yes' (conversion). After Zone (4 phases): Phase 6 'The moment of truth' (delivery), Phase 7 'From option to habit' (retention), Phase 8 'The revenue engine' (expansion), Phase 9 'Evangelisation' (advocacy). Each phase receives a score from 0 to 100 based on verifiable evidence, not perception. Validated across more than 379 industrial companies.

Question 5

What results does BARRO achieve?

Accepted Answer

BARRO actively audits and governs the growth of more than 379 industrial companies across 12 sectors. Notable results: ABB Electrification Iberia achieved +11% sales growth, -18% average discount and +31% early-entry opportunities in 24 months. ROMI Spain and France achieved +8% sales growth, -22% wasted pre-sales hours and +17% close rate in 15 months. Siemens Gamesa Renewable achieved +14% recurring revenue, -35% renewal churn and +26% installed-base cross-sell in 18 months.

Question 6

How is BARRO different from a consultancy or an agency?

Accepted Answer

BARRO does not execute. It does not replace anyone. It governs. Unlike a strategy consultancy (which delivers a one-off project and leaves), BARRO offers continuous governance on a monthly cadence. Unlike an agency (which runs campaigns in a silo), BARRO audits the entire system with total independence. Unlike software (which provides data without judgement), BARRO brings human judgement from senior industrial auditors. Agencies execute. Consultants leave. Reports give data without judgement. BARRO governs.

Question 7

How does the BARRO platform work?

Accepted Answer

The BARRO platform is a continuous governance system that the company can access at any time. It includes 6 modules: Core (dashboard with global score, monthly evolution and company status in 30 seconds), Board (monthly Board Pack with auditor diagnosis, findings, decisions and owners), What If (scenario simulator projecting the impact of investing in each phase over 12 months), Arsenal (over 700 prescriptive actions organised by phase and 9 strategic frameworks for building judgement), Hub (sector benchmark with comparative radar, percentile and market trends) and Client Voice (external surveys of real customers revealing the gap between what the company believes and what the market perceives).

Question 8

What does the monthly audit cycle include?

Accepted Answer

BARRO's monthly cycle follows 5 steps without exception. Step 1: Weekly signals — sales, marketing, operations and management answer 2-minute check-ins per person. Step 2: Phase evidence — the team provides real documentation (campaigns, pipeline, proposals, deliveries). Step 3: Auditor analysis — BARRO reviews signals and evidence, benchmarks against the market and proposes scores. Step 4: Monthly score — what improved and what regressed, with evidence, not opinion. Step 5: Committee and decisions — findings, decisions, owners and deadlines in a 20-minute meeting. The following month verifies compliance.

Question 9

How much does BARRO cost and how do you get started?

Accepted Answer

BARRO offers two entry paths. BASE (baseline diagnostic and roadmap): complete ARENA 414 audit in 7 weeks, with scoring across all 9 phases, identification of the main constraint, prioritised 90-day roadmap and board presentation — from 8,300 EUR. GOVERNANCE (continuous audit and monthly governance): full platform + dedicated auditor, monthly score, weekly check-ins, Board Pack, steering committee, market benchmark, Client Voice and quarterly recalibration — from 15,999 EUR/year.

Question 10

Which companies work with BARRO?

Accepted Answer

BARRO audits and governs the growth of industrial companies such as GE, Siemens, ABB, ROMI, Consman, EIG, Televés, Sesé and Midea, among others. It operates from Barcelona, London and Milano, with over 15 years of experience in B2B industrial growth. The founder, Alexis Vegas Egea, has worked directly with more than 700 industrial manufacturers over the past 10 years in the industrial sector.

Your company has a financial auditor. Who audits your growth?